What is the KONGIFIED Brand Name Assessment?

The KONGIFIED Brand Name Assessment is a free 10-question evaluation tool that analyzes your brand name across key criteria including memorability, emotional impact, uniqueness, and market differentiation. It takes about 5 minutes to complete and provides instant results with a score from 0-100.

How is my brand name scored?

Your brand name is scored on a scale of 0-100. Scores of 95-100 are considered KONGIFIED - meaning your name is legendary and built to dominate. Scores of 90-94 indicate a passing brand name that meets minimum standards. Scores below 90 indicate a failing brand name that may be holding your business back.

Is this assessment really free?

Yes, the KONGIFIED Brand Name Assessment is completely free. There are no hidden fees or required purchases. You will receive your full results instantly after completing the 10 questions.

What is a Brand Identifier?

A Brand Identifier is the unique, creative part of your business name that sets you apart - not the service descriptor like Plumbing or HVAC. For example, in Bee Bright Electrical, the Brand Identifier is Bee Bright - this is what you should evaluate in the assessment.

KONGIFIED™ Naming Score

Is your brand name built to dominate?

Enter your Brand Identifier

0 / 100

What's a Brand Identifier?

Bee Bright Electrical

Bee Bright → Brand Identifier Enter this

The unique, creative part of your name that sets you apart. This is what customers remember and what builds your brand equity. This is the ONLY part you should evaluate.

Electrical → Service Descriptor Skip this

The generic part that describes what you do (Plumbing, Electric, HVAC, Roofing, etc.). This part is NOT evaluated because it simply communicates your service category.

5 min To complete

10 Questions

Free Always

K O N G I F I E D !

Evaluating:

Kinetic

When I say this name out loud, it sounds lively and energetic.

This name sounds powerful and full of energy.

This name sounds somewhat energetic.

This name sounds neutral, neither energetic nor flat.

This name sounds a bit dull or flat.

This name sounds lifeless or boring.

Evaluating:

Original

This name feels fresh and unlike other business names I have heard.

This name is completely unique and unlike anything I have heard.

This name feels mostly original with minor similarities to others.

This name feels somewhat familiar but not generic.

This name feels similar to other business names.

This name feels generic or copied.

Evaluating:

Narrative

This name makes me curious about the story or meaning behind it.

I immediately want to know the story behind this name.

I am somewhat curious about where this name came from.

I am neutral about the meaning behind this name.

I have little curiosity about this name's origin.

This name sparks no curiosity at all.

Evaluating:

Gravitational

This name grabs my attention and makes me want to learn more.

This name instantly grabs my attention.

This name catches my interest somewhat.

This name neither attracts nor repels me.

This name does not hold my attention well.

This name is easy to ignore.

Evaluating:

Imaginative

When I hear this name, a clear picture or image comes to mind.

A vivid image instantly comes to mind.

A general image or idea comes to mind.

A vague or unclear image comes to mind.

I struggle to picture anything.

No image comes to mind at all.

Evaluating:

Flexible

This name could still work if the company added new services or expanded to new areas.

This name could easily expand into any service or location.

This name could expand with minor limitations.

This name might work for some expansion but not all.

This name feels limited to specific services or areas.

This name locks the company into one service or location.

Evaluating:

Instinctive

I can easily say, spell, and remember this name after hearing it once.

I can instantly say, spell, and remember this name.

I can say and remember it easily but spelling takes a moment.

I need to hear it twice to remember or spell it correctly.

I find it difficult to say, spell, or remember.

I cannot say, spell, or remember this name easily.

Evaluating:

Emotional

This name makes me feel something positive, like trust, comfort, or excitement.

This name creates a strong positive feeling.

This name creates a mild positive feeling.

This name creates no particular feeling.

This name creates a mild negative feeling.

This name creates a strong negative feeling.

Evaluating:

Distinctive

This name stands out and would be easy to remember among competitors.

This name would be impossible to forget.

This name would be easy to remember.

This name might be remembered with effort.

This name would likely blend in with competitors.

This name would be completely forgettable.

Evaluating:

Excited

This name excites me and makes me believe it could truly transform my business.

I am completely confident this name can transform my business.

I believe this name has strong potential.

I am uncertain whether this name can elevate my business.

I have doubts about this name's potential.

I do not believe this name can transform my business.

Almost there! Please provide your contact information.

First Name *

Last Name *

Phone Number *

Email Address *

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Please read the following terms carefully before completing this evaluation.

The information provided by Kongify, including the KONGIFIED! Brand Name Evaluation, is for informational and educational purposes only. It does not constitute legal advice.

Kongify is not a law firm and does not provide legal services. We strongly recommend that all brand names be reviewed by a qualified trademark attorney and registered with the appropriate government authorities before use in commerce.

Kongify makes no guarantees, representations, or warranties regarding the availability, registrability, or legal protectability of any brand name. A passing score on this evaluation does not indicate that a name is available for trademark registration or free from existing claims.

By checking the box above, you acknowledge and agree that:

You are solely responsible for conducting your own trademark searches and legal due diligence.
Kongify is not responsible for any trademark infringement, legal disputes, or claims arising from your use of any brand name.
Any referral to a third-party trademark attorney is provided as a convenience only. Kongify does not guarantee the quality, accuracy, or outcome of any services provided by third parties.
You release Kongify, its owners, employees, and affiliates from any and all liability related to your brand name selection and use.
This evaluation is not a substitute for professional legal advice.